当前,党中央对新闻舆论宣传工作提出了更高的要求,地方党报在坚持正确舆论导向的基础上,在宣传上追求艺术性,尽最大的努力将报道内容和报道形式进行创新,从而使主流媒体的舆论引导作用得到充分地发挥。本文针对地方党报在网络舆论中所发挥的作用以及创新途径进行分析和阐述。 At present, the Central Committee of the Communist Party of China has placed higher demands on the press publicity and propaganda work. Local party newspapers, on the basis of upholding the correct guidance of public opinion, seek publicity on the artistry and do their utmost to innovate the contents and forms of reports so that the mainstream media The guiding role of public opinion has been fully played. This article analyzes and expounds the role of local party newspapers in the online public opinions as well as innovative ways.