在现代招贴设计中,设计师如何将招贴设计的文字、图形、色彩等这些信息更加科学化、人性化的传递变得越来越重要。一些设计师设计的作品缺乏条理、杂乱无章,从而给受众的认知和理解造成了困难,究其原因是设计师没有很好地把握“秩序感”这一概念,以至于在画面中难以突出重点。鉴于此,本文将着重从平衡形式和节奏韵律两个方面对招贴设计中秩序性的表现形式和手段进行探究。 In the modern poster design, designers how to design the text, graphics, color and other information more scientific and humane transfer becomes more and more important. The lack of organized and disorganized works by some designers has created difficulties for the audience’s cognition and understanding. The reason is that designers do not grasp the concept of “sense of order” so much that they are hard to find in the picture Focus. In view of this, this article will focus on two aspects from the balanced form and rhythm rhythm placard design in order to explore forms and means of inquiry.