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营销者说创造与目标受众有共鸣的相关内容,而不是为了做内容而做内容,才是最重要的。2013年夏天,我们的“通往2015之路”大中华区战略正式完成过半。这一战略为我们打造品牌、保持可持续性成功制定了发展蓝图。我们扩大了品牌在低线城市的零售覆盖面,打造了品牌的商业价值,在经销商专营店和全资自营店都实现了卓越的零售运营,极大地改善了消费者的店内购物体验。所有这些最终为我们带来了稳健的财务业绩。在2013年前三季度,大中华区销售增长7%。在现代营销环境中,企业可以运用的媒体渠道很多,无论是传统媒体还是数字渠道,并且太多的公司在传播各式各样的内容,如何在信息爆炸的时代脱颖而出就成为了挑战。
Marketers say it is paramount to create content that resonates with the target audience rather than content. In the summer of 2013, our “Greater China Strategy for the Road to 2015” was officially completed. This strategy sets out a blueprint for building our brand and for sustaining sustainability. We have expanded the retailer’s retail presence in lower tier cities, created the brand’s commercial value, achieved superior retail operations in franchise stores and wholly-owned stores, significantly improving the in-store shopping experience for consumers. All of this ultimately brings us a solid financial performance. In the first three quarters of 2013, Greater China sales increased 7%. In the modern marketing environment, there are many media channels that enterprises can use. Whether it is traditional media or digital channels, and too many companies are spreading various kinds of content, it becomes a challenge to stand out in the information explosion era.