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一、福、厦两地消费水平状况福建省是我国经济发达的沿海省份,福州、厦门两地国民收入水平高,2000年城镇居民人均收入在1300-2000元之间,人均饮料酒支出为172元,高于全国20-30个百分点,对葡萄酒的消费需求越来越大。二、福、厦两地消费者结构“葡萄美酒夜光杯”。这种透明的红色液体,流泻着雅致浪漫的情调,代表着一种文化层次,干红葡萄酒成了福、厦两地有身份人士的饮中佳品。福、厦两地饮用干红的人群中年龄在28-45岁的占64％,职业则以公司职员、公务员、文教界和经理层以及个体老板居多,大部分均受过良好教
I. Level of Consumption in Fuzhou and Habitats Fujian Province is a coastal province with a developed economy in China. The national income levels of Fuzhou and Xiamen are high. In 2000, the per capita income of urban residents was between 1,300 and 2,000 yuan, and the per capita beverage and alcohol expenditure was 172 yuan. Yuan, which is 20-30% higher than the national average, has a growing consumer demand for wine. Second, Fu, Ha consumers structure “grape wine luminous cup.” This transparent red liquid, flowing with an elegant and romantic atmosphere, represents a cultural level. Dry red wine has become a good drink for individuals who live in Fu and Ha. Among the people who drank dry red in Fu and Ha, 64-45 years old accounted for 64%. Professionals are mostly staff, civil servants, culture and education, managers and individual owners. Most of them are well-educated.