本科教学中一般以理论课程为主,实践课程为辅,在不同的学科中课程比例改变不大,许多课程的教学方式不具有针对性。尤其是艺术类课程这些偏向实践类,重在培养学生实用技能的课程。同时本科教学课程也在不断经历着变革,以求能够适应当今的教学发展,和更贴近市场需求。本文以视觉传达设计为例,就应用型本科课程的创新和改革进行了研究。 Undergraduate teaching is mainly theoretical courses, supplemented by practical courses, the proportion of courses in different disciplines change little, many courses of teaching is not targeted. In particular, these art-oriented courses tend to be practical and focus on developing practical skills for students. At the same time undergraduate teaching courses are constantly undergoing changes in order to be able to adapt to today’s teaching development, and closer to market demand. This paper takes visual communication design as an example to study the innovation and reform of applied undergraduate courses.