2003秋,我带着对商业设计的困惑,踌躇满志去合肥学市场营销,前途茫然,但信心实足；一年后我回到南京,信心依然十足,一年的磨炼,我不再是只会做摆弄图形的毛头小子。一回到南京朋友就来找我,让我帮他鞋店设计店面。是一家以定做中高档鞋为主的鞋店,“名匠”名字还是很有意思的(有名的鞋匠)。但两个月下来,来定做的人不多。纯手工鞋的消费人群主要有三类,第 In the autumn of 2003, I took the puzzled commercial design and smugly went to Hefei to study marketing. At a lossy future, confidence was sufficient. After returning to Nanjing a year later, I was still full of confidence and I could no longer just be doing Playing with the graphic feather boy. Come back to Nanjing, a friend came to me, let me help him shoe store design storefront. Is a custom-made high-end shoes-based shoe store, “Mingjiang” name is still very interesting (famous shoemaker). But two months later, not many people to customize. Pure hand-made shoes, there are three main consumer groups, the first