继2004年中国广告在营业额上的重大突破,2005年,中国广告也必将迎来不平凡的发展。很多人觉得,2O05年12月,外资厂告公司可以独资进入国内是一个标志性的事件,2005将是中国广告的关键年。宏观来看,从2000年——2004年,国际厂告公司几乎全部进入中国。在这几年的过程里,国内广告市场迅速地国际化,国际化和本土化在相互学习,交锋。可以这么说,2005年,作为一个崭新的起点,中国广告业发展将呈现出来的显性特征是 Following the major breakthrough in turnover of Chinese advertising in 2004, Chinese advertising will surely usher in an extraordinary development in 2005. Many people think that in December of 2005, it is a landmark event for foreign-owned factories to declare that the company can go into the country as a sole proprietorship. In 2005, it will be a crucial year for Chinese advertising. From a macro point of view, from 2000 to 2004, almost all of the international factory companies informed China. In the past few years, the domestic advertising market has rapidly become internationalized. Internationalization and localization have been learning from each other and confronting each other. It can be said that in 2005, as a brand new starting point, China’s advertising industry will show the dominant characteristic