“测评了他家14款水果,大部分很赞”、“全球速溶哪家强?走心测评献上”、“尝37种瓜子,做合格吃瓜群众”、“5款奢养面霜,谁的润养力MAX?”……这些测评类的信息不少以广告的形式出现在我们的生活当中,成为受众选购产品的参考标准,然而,又总会有这样的声音出现:“什么测评,都是营销广告!别信!”测评与广告的界限日益模糊,其公信力也 “Evaluation of his family of 14 kinds of fruit, most of them are like ”, “global instantaneous which evaluation?”, “Taste 37 kinds of melon seeds, qualified to eat the melon masses ”, “5 Luxury models cream, who’s recuperation MAX? ”... ... many of these assessment information in the form of advertising in our lives, as the audience to buy the product reference standard, however, there will always be such The voice appears: “What evaluation, are marketing advertising! Do not believe!” Assessment and advertising boundaries increasingly blurred, and its credibility