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文化演艺市场是我国文化产业的重要组成部分之一,本文首先梳理了文化演出概念、文化演艺市场的划分方法,对文化演艺市场进行基础性认识。接着通过探讨艺术与营销之争的思辨,总结认为营销是文化演艺市场发展必不可少的途径,并对文化演艺市场营销的成功标准进行了创造性的阐述。本文将文化演艺市场营销分为了六个步骤,在研究每个步骤的基础上,以跨界文化演艺市场的划分方式,对旅游演艺市场的营销方式进行了分类研究,旨在探讨文化演艺市场营销的特殊性。
Cultural performing arts market is one of the most important parts of China’s cultural industry. First of all, this paper sorts out the concept of cultural performance and the division of cultural performing arts market, and makes a basic understanding of cultural performing arts market. Then, through the discussion of the dispute between art and marketing, the article concludes that marketing is an indispensable way for the development of cultural performing arts market, and creatively expounds the successful standard of cultural performing arts marketing. This article divides cultural marketing into six steps. On the basis of studying each step, this paper studies the marketing methods of tourism entertainment market based on the division of cross-border cultural performing arts market, The particularity.