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李光斗仍旧在“讲故事”。从国际大专辩论赛的冠军到广告人,二十多年来,他一直活跃于中国市场营销的第一线,他讲的故事总能让品牌熠熠生辉从国际大专辩论赛的冠军到一介广告人,再从知名策划人到创立华盛智业品牌营销机构,做新媒体时代的品牌观察者,李光斗可谓“与时俱进”。二十多年来,小霸王学习机、伊利、蒙牛、古越龙山、民生药业……李光斗一直活跃于中国市场营销的第一线,他讲的故事总能让品牌熠熠生辉。李光斗曾是一名“文青”。生在内蒙古呼和浩特的他,上世纪80年代考入复旦大学新闻系,曾凭借随笔和杂文赢得了复旦“四君子”的美誉。1988年,他参加在新加坡举行的国际大专辩论赛,他所在的复旦大学代表队荣获冠军。作为主辩手的他,伶牙俐齿,逻辑清晰。
Li Guang-dou still in “tell the story ”. He has been active in the forefront of marketing in China for more than two decades, from the champion of the International Junior Highs Debating Competition to the advertisers. The stories he teaches always make the brand shine from the champion of the International Junior Highs Debating Competition to an advertisement People, and then from the well-known planners to create Huasheng Zhiye brand marketing agency, do brand new era of media observers, Li Guangtao can be described as “keep pace with the times ”. Over the past two decades, XBD learning machine, Erie, Mengniu, Gu Yue Long Shan, Minsheng Pharmaceutical ...... Li Guang Dou has been active in the first line of marketing in China, he tells the story always make the brand shine. Li Guang-Dou was a “Wen Qing ”. Born in Hohhot, Inner Mongolia, he was admitted to Fudan University’s Department of Journalism in the 1980s and won the reputation of “Four Gentlemen” with his essays and essays. In 1988, he took part in the International Junior College Debating Competition in Singapore, where his Fudan University delegation won the championship. As the advocate of him, eloquent, logical clarity.