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会展经济已为我国经济发展的重要组成部分,会展行业的全面市场化转型逼迫广大会展企业的转型发展,而会展企业的变化也将引导高职会展教育做出相应的调整和转变。文章通过分析我国会展企业的转型发展现状以及会展企业与高职会展教育的联结关系,得出高职会展教育前进新方向的相关思路。
Convention and Exhibition Economy has become an important part of China’s economic development. The overall market-oriented transformation of convention and exhibition industry has forced the transformation and development of a large number of convention and exhibition enterprises. The changes of convention and exhibition enterprises will also guide the adjustment and transformation of the convention and exhibition education. By analyzing the status quo of China’s MICE enterprises’ transformation and development and the connection between MICE enterprises and MICE education, the article draws some ideas about the new direction of MICE education.