百货的复苏之路超市面对的是所有消费者,提供日常生活用品,因此定位问题相对简单。而百货店则不同,由于百货店是满足消费者个性化的需求,在定位问题上就必须面临选择,高档还是中档?服务的消费群体如何?这些都将直接影响到门店的商品结构。对于企业经营者而言这个选择并不容易, The recovery of department stores The supermarket is facing all consumers, providing daily necessities, so the positioning problem is relatively simple. The department store is different, because the department store is to meet the individual needs of consumers, positioning problems must face the choice of high-end or mid-range? Service consumer groups? These will have a direct impact on the store’s product mix. This choice is not easy for business executives,