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2016年6月7日,上海广播电视台、上海文化广播影视集团有限公司(SMG)宣布:举全台之力组建的融媒体中心正式成立,同时由该中心生产的融媒体新闻产品“看看新闻Knews”正式上线。这标志着SMG“深度融合、整体转型”战略,在打造新型主流媒体的道路上跨出了关键而又实质性的一步。上海广播电视台新闻总监、融媒体中心主任宋炯明介绍,“看看新闻Knews”以字母K为基础,衍变出一只“啄木鸟”为品牌标识、以“叩击时代”为Slogan,
On June 7, 2016, Shanghai Broadcasting and Television Station and Shanghai Culture Broadcasting and Television Group Co., Ltd. (SMG) announced that the financial media center set up by the whole company was formally established and the financial media news products produced by the center News Knews “Officially launched. This marks SMG’s strategy of ”deep integration and overall transformation“ and has taken a crucial and substantive step toward building a new type of mainstream media. Song Jiongming, director of Shanghai Radio and Television News Media Center and Rong Rong Media Center, introduced ”Knews“ based on the letter ”K“ and derived a ”woodpecker“ as the brand identity and the ”percussion era" as Slogan ,