广告实行代理制,是推进广告发展、规范广告的准确性,促进商品经济发展的有效途径。广告实行代理制后,做为广告公司用什么样方式为客户服务,以达到客户对广告要求的目的,是一个很值得研究的问题。本文拟就药品专业广告为专业产品代理广告的优势,谈谈广告业的发展方向。 Advertising agency system is an effective way to promote the development of advertising, regulate the accuracy of advertising, and promote the development of commodity economy. After the advertisement implements the agency system, it is a question that deserves to be studied as an advertisement company to use what kind of method to serve the customer in order to achieve the purpose of the customer’s advertising requirements. This article intends to discuss the development direction of the advertising industry in terms of the advantages of professional advertisements for pharmaceutical products as agency advertisements.