厦工高层人士认为,结合终端市场的用户需求,加大科研投入,研制生产出更多更具个性化、多样化的产品尤其具有实际意义。从产品品牌发展为企业品牌,从行业品牌上升到社会品牌,这似乎是每个企业在发展道路上自始至终的追求。而今,厦工就用事实验证了其品牌的力量,同时,也践行着自己对整个企业、行业甚至社会的责任。2012年6月28日,第九届“世界品牌大会暨中 Xiamen Engineering executives believe that the combination of end-user needs, increase investment in research, develop and produce more more personalized and diverse products in particular of practical significance. From the product brand to the corporate brand, from the industry brand to the social brand, which seems to be every business in the development path from beginning to end pursuit. Today, Xiamen workers to verify the fact that the strength of its brand, but also practice their own responsibility for the entire business, industry and even society. June 28, 2012, the Ninth ”World Brand Conference cum