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第十二届中国金鸡百花电影节将于2003年11月1日至5日在浙江省嘉兴市隆重举行。虽然目前国内的电影市场景气度比较差,但主办方嘉兴市灵活运用市场规律,引进市场机制,通过电影节冠名权拍卖的方式筹集资金,力争办出一个电影业界的盛会。而作为冠名方的上海德胜科技(集团)有限公司本来就是一家大型综合性跨国企业,对于中国的电影文化事业也一直保持很高的关注度。两强联合,必然会让今界的金鸡百花电影节充满新的活力,也为中国电影注入新的生机。 Easy杂志也将随时关注电影节的动态,及时向读者报道电影节期间的各种趣闻逸事。
The 12th China Golden Rooster and Hundred Flowers Film Festival will be held in Jiaxing, Zhejiang Province from November 1 to November 5, 2003. Although the domestic film market boom is relatively poor, but Jiaxing City, the organizers of the flexible use of market discipline, the introduction of market mechanisms, through the film festival naming auction to raise funds, and strive to run a film industry event. Shanghai Desheng Science and Technology (Group) Co., Ltd., as the title party, was originally a large-scale integrated multinational enterprise and has always been very concerned about China’s film culture. The two strong alliances will inevitably make this Golden Rooster Hundred Flowers Film Festival full of new vitality, but also for the Chinese film into a new vitality. Easy magazine will also keep a close eye on the festival’s activities and keep readers informed of anecdotes during the festival.