最近与某报朋友聊天,在谈到报纸运营的一些问题时,他强调“内容为王”,而且不少传媒界人士都这么认为,但我不认同这个说法。 报纸的内容,对普通产品而言就是产品质量,另一种提法是将报业的核心竞争力定位于内容质量竞争。在传媒运作正在日益企业化的大前提下,这个定位并不合适。 首先,在传统企业中对质量的定位是“质量就是生命”,这个定位有 Recently, when chatting with a friend of a newspaper and talking about some issues concerning the operation of the newspaper, he emphasized that “the content is the king,” and many people in the media think so. However, I do not agree with this statement. The contents of the newspaper, for the average product quality is the product, the other is to press the newspaper’s core competitiveness in content quality competition. This positioning is not appropriate under the premise of increasingly entrepreneurial media operations. First of all, the quality of the traditional enterprises in the positioning of “quality is life,” this positioning