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当经济全球化的大潮向世界各个角落席卷而来时,足球圈首当其冲,与足球相关的产业链同时开始蓬勃兴旺,球员转会、运动产品营销、明星代言商业品牌,足球广告在全球各地火热盛行,商人们几乎将足球的所有商业潜力都开发殆尽。时下,各大俱乐部又纷纷将目光瞄准了仅剩的处女地——球场冠名权,并以德国为中心向欧美各地幅射,成为足坛新一轮经济热点。
When the tide of economic globalization swept across all corners of the world, the football circle bear the brunt of the same time, the football-related industrial chain also began to thrive, players transfer, sports product marketing, celebrity endorsement of the commercial brand, football advertising hot throughout the world , Businesspeople almost completely developed all the commercial potential of football. Nowadays, the major clubs have also set their sights on the only virgin land - the stadium naming rights, and to Germany as the center of radiation to Europe and the United States, a football a new round of economic hot spots.