全球融合发展势头正猛,资本的融合、产业的融合、技术的融合、市场的融合,给传播业融合创造了千载难逢的机遇。推动传统媒体和新兴媒体融合发展,既是重要机遇,也是紧迫任务。当前,网络和数字技术裂变式发展,带来媒体格局的深刻调整和舆论生态的重大变化。互联网生成舆论、影响舆论的能力日渐增强,成为人们特别是青少年获取信息的主要渠 The trend of global integration and development is fierce. Capital integration, industry integration, technology integration and market integration have created a golden opportunity for the integration of broadcasting industry. To promote the integration of traditional media and emerging media is an important opportunity as well as an urgent task. At present, the fission development of the network and digital technologies has brought about profound adjustments in the media landscape and significant changes in the ecology of public opinion. The ability of the Internet to generate public opinion and influence public opinions has become increasingly prominent and has become the main channel for people, especially young people, to obtain information