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随着中国市场的发展,企业的成熟,企业越来越注重品牌的塑造,越来越多的企业意识到应该在自己的品牌中注入更多的个性,提高品牌的号召力与亲和力。起用形象代言人正是达到这一目标的有效手段,因此形象代言人已经成为众多企业在传播中常用的利器。 形象代言人为众多企业带来巨大利益,让企业欢天喜地,形象代言人又让不少企业蒙受不白之冤,令企业苦不堪言。掏出大把钞票聘请形象代言人的企业,对形象代言人真是又喜又怕、又爱又恨,岂是一个“情”字了得。
With the development of the Chinese market and the maturity of enterprises, enterprises pay more and more attention to the shaping of brands. More and more enterprises realize that they should inject more personality into their own brands and enhance the brand appeal and affinity. The use of image spokesmen is an effective means to achieve this goal, so the image of the spokesman has become a common enterprise in the dissemination of weapons. The spokesman for the image of many enterprises have brought enormous benefits, so that enterprises joyous, spokesmen for the image of many businesses suffer unjust injustice, so that enterprises miserable. Took out a lot of money to employ the image of the spokesman for the enterprise, the spokesman for the image really pleased and afraid, but also love and hate, it is a “love” words amazing.