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【对话背景】近年来,我国互联网广告发展迅速,已成为我国广告产业最大和增速最快的板块,成为商品生产经营者及服务提供者的重要选择。但互联网广告迅速发展的同时,问题也逐步显现。监测显示,互联网虚假违法广告问题时有发生。国家工商行政管理总局2016年7月8日发布了《互联网广告管理暂行办法》(以下简称《暂行办法》),将于2016年9月1日起施行。《暂行办法》旨在从互联网广告实际出发,落实新《广告法》的各项规定,规范互联网广告活动,保护消费者的合法权益,促进互联网广告健康发展,维护公平竞争的市
Background of the Dialogue In recent years, the rapid development of Internet advertising in China has become the largest and fastest growing segment of China’s advertising industry and has become an important choice for commercial producers, producers and service providers. However, the rapid development of Internet advertising at the same time, the problem gradually emerged. Monitoring shows that the problem of false Internet advertising has occurred from time to time. On July 8, 2016, the State Administration for Industry and Commerce promulgated the Interim Measures for the Administration of Internet Advertising (hereinafter referred to as the “Interim Measures”), which will come into effect on September 1, 2016. The “Interim Measures” aims at starting from the actual Internet ads, implementing the provisions of the new “Advertising Law”, regulating Internet advertising activities, protecting the legitimate rights and interests of consumers, promoting the healthy development of Internet advertisements and safeguarding fair competition