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保健食品从1999年零开始到现阶段,全国产品已发展到3000个,产值500亿元人民币。天津市产品150多个,年销售额达3.1亿元,2000年比1999年增长32％,已成为国民经济新的增长点,成为广大消费者关注的新兴产业。 然而,近一个阶段以来,违反市场规范的现象屡有出现。急功近利,为在短期内收回成本,采取广告“轰炸”;甚至作虚假广告宣传,夸大功能,误导了消费者,使保健食品可信度有所降低。 这些不正当的行为,不但直接损害了消费者的权益,也给企业本身造成负面影响。 为此,天津市营养保健品协会经与有关企业认真讨论磋商,普遍认为:广大规范的保健食品企业应该团结起来,以加强自身管理;以执行各项法规为准绳;建
Health food products started from zero in 1999 to the present stage, and the number of products nationwide has grown to 3,000 with an output value of RMB 50 billion. Tianjin has more than 150 products and annual sales of 310 million yuan. In 2000, it increased by 32% compared to 1999. It has become a new growth point for the national economy and has become a new industry that consumers are concerned about. However, in recent years, violations of market norms have occurred frequently. With quick success and instant benefits, in order to recover costs in a short period of time, advertising was used to “bomb”; even false advertising campaigns were used to exaggerate functions, misleading consumers, and reducing the credibility of health foods. These improper behaviors not only directly harm the rights and interests of consumers, but also have a negative impact on the company itself. To this end, the Tianjin Nutrition and Health Products Association has discussed and negotiated with related companies, and generally believed that: the majority of standardized health food enterprises should be united to strengthen their own management; to implement various laws and regulations as the yardstick;