当前商业环境变得日益复杂,价格战、新产品推出、决战终端、广告渐失影响力,新市场形势下,需要企业寻找更为有效的营销途径。本文就营销范式及其现状做出分析并探讨,提出了可以巧妙运用价值营销范式来实现营销范式品牌成长,从而使企业达到营销目标。 The current business environment has become more and more complex. Price warfare, new product launch, decisive battle terminal, and advertising loss of influence, the new market situation, the need for companies to find more effective marketing channels. This article analyzes and discusses the marketing paradigm and its current situation, and proposes that the value marketing paradigm can be applied skillfully to realize the growth of the marketing paradigm brand so as to enable the enterprise to achieve the marketing goal.