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主题为“聚焦供给侧改革共创新消费时代”的第十四届中国ECR大会于2016年6月2~3日在深圳召开。来自零售行业的龙头企业,如华润万家、宝洁(中国)、沃尔玛(中国)、联合利华(中国)、强生(中国)、光明集团、雀巢,国内电商大佬阿里巴巴、京东集团、苏宁云商,还有咨询公司埃森哲(中国)、IBM(中国)、央视调查等众多名企代表参加了这次会议。中国ECR委员会联合主席、中国物品编码中心主任张成海在致辞中分析了当前零售业发展形势,道出本届ECR大会选择供给侧结构性改革这一话题聚焦的深层原因:
The 14th China ECR Conference with the theme of “Focusing on supply-side reform and creating new consumer era” was held in Shenzhen on June 2 and June 3, 2016. Leading players from the retail industry such as China Resources Vanguard, Procter & Gamble (China), Wal-Mart (China), Unilever (China), Johnson & Johnson (China), Guangming Group, Nestle, China E-commerce Guaren Alibaba, Jingdong Group, Suning cloud business, there are consulting firms Accenture (China), IBM (China), CCTV survey and many other famous enterprises attended the meeting. In his speech, Zhang Chenghai, co-chairman of China ECR Committee and director of China Commodity Coding Center, analyzed the current situation of retail development and pointed out the underlying reasons for the focus of this ECR conference on supply-side structural reform: