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中国轻纺城是亚洲规模最大、品种最全的纺织品交易中心,2007年成交额达到575亿元。2007年10月21日,国内首个纺织品指数——中国·柯桥纺织指数向全球发布,更加确立了中国轻纺城与绍兴县纺织业在业界的“话语权”地位,引领纺织专业市场提升与纺织产业发展进入崭新的“指数时代”。据专家预测,“中国未来十年将成为指数经济的十年”。指数发布不仅是市场或行业的晴雨表,也意味着对区域经济活力的影响力和权威性。并且,利用指数营销将在未来一段时间会形成一种有特色的企业品牌营销思路。《长三角》杂志是由中国出版集团主管的国家级媒体,也是国内唯一以“长三角”为品牌的主流媒体。长三角地区的纺织服装业占据全国的半壁江山,“柯桥指数”的发布,对于中国纺织业具有划时代意义,为使纺织行业专业人士和广大读者更全面深入地了解纺织业变化趋势,从今年第5期开始,中国轻纺城与本刊合作,联合推出“中国·柯桥纺织指数月评”专栏。
China Textile City is the largest and most diversified textile trading center in Asia with a turnover of 57.5 billion yuan in 2007. On October 21, 2007, the first textile index in China, the China Keqiao Textile Index, was released to the world and the textile industry in China Textile City and Shaoxing County was established more firmly and the textile industry Market promotion and the development of the textile industry into a new “index era.” According to experts’ prediction, “China will become the index economy in the next ten years”. Index release is not only a barometer of the market or industry, but also means the influence and authority of the regional economic vitality. Moreover, the use of exponential marketing will form a distinctive corporate brand marketing ideas in the next period of time. “Yangtze River Delta” magazine is a state-level media run by China Publishing Group and the only mainstream media in the country that is based on the “Yangtze River Delta” brand. The textile and garment industry in the Yangtze River Delta occupies half of the country and the issuance of the “Keqiao Index” has epoch-making significance for China’s textile industry. In order to make the textile industry professionals and readers enjoy a more comprehensive and in-depth understanding of the changing trends in the textile industry, Starting from the fifth phase of this year, China Textile City, in cooperation with the magazine, jointly launched the column entitled “Monthly Evaluation of China · Keqiao Textile Index”.