“定位”不是“筐”不要什么都往里装何家楠一般从事市场营销实务和理论研究的人都知道，“定位”（ｐｏｓｉｔｉｏｎｉｎｇ）是个外来词，是个市场学专业术语。随着市场学在我国的逐步推广与运用，“定位”一词也逐渐为人们频繁提及和使用。但正如其他一些趋时的名词概念... “Positioning” is not a “basket.” Do not put anything into it He Jianan People who are generally engaged in marketing practice and theoretical research know that “positioning” is a foreign word and is a marketing term. With the gradual promotion and application of market science in China, the word “positioning” has gradually been mentioned and used by people. But just like some other time-lapse noun concepts...