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为准确评价零售企业绿色发展状况,提升其绿色竞争力,通过文本分析、专家访谈、问卷调查等方法首次构建了较全面的零售企业绿色度评价指标体系,并采用专家评判和层次分析相结合的方法确定指标权重,之后利用云模型对长沙大型零售企业绿色度进行了评价。结果表明,零售企业绿色度评价指标体系包括资源节约、环境友好、消费安全、经济绩效4个一级指标和20个二级指标,其中消费安全权重最大,经济绩效权重最小。长沙大型零售企业绿色度整体处于较好等级,而一级指标中经济绩效仅处于一般等级,二级指标中节能技改资金投入、绿色商品销售比例处于较差等级。零售企业在环境友好、经济绩效方面得分的离散程度较大,对环境友好和消费安全内涵的认识模糊。
In order to accurately evaluate the green development of retail enterprises and enhance their green competitiveness, a comprehensive index system of greenness evaluation of retail enterprises was constructed for the first time through text analysis, expert interviews and questionnaires, and the combination of expert judgment and AHP Method to determine the weight of indicators, and then use the cloud model to evaluate the greenness of large-scale retail enterprises in Changsha. The results show that the evaluation index system of retail enterprise greenness includes four first-level indicators of resource conservation, environmental friendliness, consumer safety and economic performance and 20 second-level indicators, of which the consumer safety has the highest weight and the economic performance has the lowest weight. The overall green degree of large-scale retail enterprises in Changsha is at a good overall level, while the economic performance of the first-level indicators is only at the general level. The second-level indicators include the investment in energy-saving technological improvements and the poor sales of green products. Retail enterprises are more environmentally friendly and their scores on economic performance are more discrete. Their understanding of the meaning of environment-friendly and consumer safety is vague.