图书荐购已经成为高校读者参与图书馆文献资源建设的主要形式,是读者享受图书馆个性化服务的重要内容。利用微博平台荐购图书是近年出现的一种新的读者荐购形式,具有无可比拟的优势,主要体现在四方面:荐购的便利性、形式的多样性、信息的开放性、裂变的传播优势。目前,微博荐购图书还处于起步阶段,也存在一些不足,需要通过加强宣传、引入激励机制、健全快速的信息反馈机制、设立采编部微博等策略来完善微博荐购图书工作。 Book recommendation has become the main form of college readers participating in the construction of library literature resources, which is an important content for readers to enjoy the personalized service of library. The use of microblogging platform to buy books is a new reader in recent years appeared in the form of recommendation, with unparalleled advantages, mainly in four aspects: the convenience of recommendation, the diversity of forms, the openness of information, fission The spread of advantages. At present, microblogging to buy books is still in its infancy, there are also some shortcomings, we need to strengthen the publicity, the introduction of incentives, a sound and rapid feedback mechanism, the establishment of editorial department microblogging and other strategies to improve microblogging recommended books.