近年来,我国一些企业和社会组织的公关工作存在“外热内不热”之偏颇,内部公关举步维艰。只要稍加留意,就不难发现,其主要原因在于这些组织的领导缺乏敬业精神。组织内部的各个关系项中,领导决策层与员工的关系决定着组织内部公关的状态。世界著名公关专家斯科特·卡特李普和艾伦·赛特在他们合著的《有效公共关系》一书中曾说过:“公共关系是一个组织中高层管理阶层人士的职责。公共关系思想一旦进 In recent years, the public relations work of some enterprises and social organizations in our country has been biased towards ”not being hot within external heat,“ and internal public relations have struggled. With a little attention, it is not difficult to find that the main reason is that the leadership of these organizations lacks professionalism. Among the various relationships within the organization, the relationship between the leadership decision-making level and employees determines the internal public relations status of the organization. The world-famous public relations experts Scott Carter and Alan Sutter have said in their co-authored book, ”Effective Public Relations:" Public relations is the responsibility of senior management in an organization. Once thought of relations