广告公司——新的传媒变局催生新的体育营销时代“三网合一”成为未来传媒业发展的方向,即互联网、电视网、手机网,其中手机网将在不久的将来成为广告主体育营销赞助投放的重点。体育产业是我国21世纪的朝阳产业之一,新的体育主场也将面对新的体育营销环境。这也就要求广告主们更应该关注赞助赛事后的相关推广工作,同时更加关注企业的目标客户,以及企业需求与赛事的一致 Advertising companies - a new media changes in the era of new sports marketing era “triple play ” has become the future direction of the development of the media industry, that is, the Internet, television networks, mobile phone network, which mobile phone network will become advertisers in the near future Sports marketing sponsorship focus. The sports industry is one of the sunrise industries in our country in the 21st century. The new sports home will also face the new sports marketing environment. This also requires advertisers should pay more attention to sponsor the event after the relevant promotion work, at the same time pay more attention to the company’s target customers, as well as corporate needs and events consistent