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《好友》《小女孩》《胞兄妹》广告主:PREVIF(预防儿童暴力基金会)广告代理:Boliche圣地亚哥,智利文案:“别让任何人碰你的孩子。”PREVIF报告:在智利,5个孩子中有2个曾受到网络的性骚扰;80%的儿童曾遭性虐待;1/4的儿童曾遭严重的肉体伤害;75%的儿童曾遭到他们父母的暴力。其实,虐童现象何止是在智利。据联合国儿童基金会近期的全球调查数据:18岁前的儿童有1/6曾受到性虐待;54%
“Friends” “Little Girl” “Cable” Advertiser: PREVIF (Children’s Violence Prevention Foundation) Advertising Agency: Boliche Santiago, Chile Copywriter: “Don’t let anyone touch your child.” PREVIF report: In Chile, Two out of five children had been sexually harassed on the Internet; 80% of children had been sexually abused; one-fourth had suffered serious physical harm; and 75% had suffered violence from their parents. In fact, the phenomenon of child abuse is more than in Chile. According to a recent global survey by UNICEF: 1/6 of children before the age of 18 have been sexually abused; 54%