2008年,中国的改革开放刚刚而立之年,却迎来了一场横扫全球的金融风暴。这场由美国次贷危机引发的金融风暴迅速冲击到了中国的实体经济,一时间订单锐减、企业倒闭、减产裁员……危难时刻,中国的营销人该做些什么?这场危机又能否成为中国企业改变国际地位的契机?12月11日,“2008中国营销盛典”在危机中召开,营销专家、企业精英共同为中国的企业探寻一条在风暴中生存并崛起之路。 In 2008, just as China’s reform and opening up took hold, China ushered in a global financial crisis. The financial turmoil triggered by the sub-prime mortgage crisis in the United States quickly hit the real economy in China with a sharp drop in orders, business failures and cuts in layoffs ... What should Chinese marketers do in times of crisis? Become an Opportunity for Chinese Enterprises to Change Their International Positions? On December 11, “2008 China Marketing Festival” was held in the midst of a crisis. Marketing experts and business elites jointly sought for a Chinese enterprise that survived the storm and emerged.