第二次世界大战结束以来,法国报业一直处于两难境地:市场经济机制逼迫报业视读者为“上帝”,而新闻工作传统则顽固地坚持以报人为中心。此外,广播电视时代的来临,又给报业平添一抹愁云。但是,随着时间的推移与观念的更新,法国报业的发展终于跟上了历史的节拍,出现了一些同市场经济基本适应的趋向。 现实读者的调研与潜在读者的开发 据记载,法国《世界报》的一位总编辑曾对手下的记者们训导说:“记者先生们！你们要使自己变得令人讨厌！”这位总编辑的训词反映了当年法国报业先辈们的办报思想,即报人要勇敢地以报道事实与真理为己任。 The French press has been in a dilemma since the end of World War II: the market economy has forced the press to read as “God,” while the tradition of journalism has stubbornly adhered to the principle of informants. In addition, the advent of radio and television era, but also to the newspaper added a touch of gloom. However, with the passage of time and the renewal of concepts, the development of the French newspaper finally caught up with the historical beat and some trends that basically matched the market economy appeared. Reality Readers’ Research and Development of Potential Readers According to the records, a chief editor of the French newspaper Le Monde said to his correspondents: “Reporters, you are going to make yourself annoying!” The editorials of the editors reflected the thinking of the newspaper newspaper’s predecessors of the time in handling the newspaper that the informants should bravely report facts and truth as their own responsibility.