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在过去的一年中,整个酒行业还是充满希望的,尽管你感觉都要活不下去了,但是还是会挺过去,大部分人总是把大环境挂在嘴边上,其实已经有一小撮人开始在这种低迷中绝地逢生了。白酒行业确实探底了,纷纷转型求生存,降价求发展,死与不死间仅一步之遥;而葡萄酒一直打整个圈子擦边球,没有进入谷底但也没达到波峰,一直采用一种迂回战术慢慢进步,智取行业“领地”;最美的不过是啤酒业了,近两年一路向北,心花怒放,是现在最不景气的酒行业中最景气的酒种。这样看来,白酒、葡萄酒、啤酒这三大酒种与2015年的贺岁档还真是不谋而合,《一步之遥》、《智取威虎山》和《心花路放》也成为这三大酒种的写照。
In the past year, the whole wine industry is still full of hope. Although you can not survive any longer, most of us will still survive. Most people always talk about the environment. In fact, a handful of people People began to die in this downturn. Liquor industry is indeed bottoming out, have to transition to survive, lower prices and development, only one step between death and immortality; and the wine has been playing the entire circle rubbing the ball, did not enter the valley but did not reach the peak, has been using a circuitous tactics slowly Progress, wisdom to take the industry “territory ”; the most beautiful is but the beer industry, and all the way to the past two years, elated, is now the most sluggish liquor industry in the most prosperous wine species. In view of this, white wine, wine, beer, these three wines and the 2015 Lunar New Year stall really coincide, “one step away”, “Chi take Weihu Mountain” and “Xinhua Lu Fang” has become this Three kinds of wine portrayal.