本刊学术顾问、北京视野咨询中心主任钟朋荣日前出席北大经济研究所“经济论坛二00二”时称,中国企业发展一要采取产业集中的“缩身战略”,二要通过改制“变性”加强竞争力。“品牌过度扩散”是现在中国企业的通病。事实上,企业应克服“万事不求人”和“肥水不外流”的两种观念,更多将产业、环节、区域集中起来。一 Zhong Pengrong, an academic advisor and head of the Beijing Vision Consulting Center, recently attended the “Economic Forum 2002” of the Peking University Economic Research Institute. He said that as soon as China’s enterprises develop, they must adopt a “shrinkage strategy” for industrial concentration, and secondly, strengthen “denaturation” through restructuring. Competitiveness. “Overspread brand” is a common problem for Chinese companies. In fact, enterprises should overcome the two concepts of “do not ask for help” and “fat and water don’t flow out” and concentrate more on industries, links, and regions. one