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在中国乃至全世界,只要是养过宠物的人,不可能不知道两个品牌——宝路、伟嘉。而这两个全球皆知的宠物食品品牌均来自同一家私营公司——玛氏公司。这家公司旗下还有我们熟知的德芙、士力架巧克力,彩虹糖等。作为最早进入中国的宠物食品制造商,玛氏不但把产品成功打入中国市场,更把一种先进的宠物喂养理念传到了中国。从开始的不理解不接受,到现在越来越多宠物主人开始选用专业的宠物食品进行健康喂养,玛氏做了许多幕后工作。从1993年进入中国,玛氏已经走过了十几个春秋,那么对于这一路走来的坎坷历程,玛氏的负责人有何心得体会,对未来中国的宠物市场又有怎样的展望?最近,我们独家专访玛氏公司中国区副总裁贾建国先生,听他来讲述玛氏的故事。
In China and the world, as long as they have pets, it is impossible to know two brands - Baolu and Weijia. Both pet food brands that are known worldwide are from the same private company, Mars. This company also has Dove, Snickers chocolate, rainbow sugar and so on. As the earliest pet food manufacturer in China, Mars not only successfully introduced the product into the Chinese market, but also introduced an advanced pet feeding concept to China. From the beginning to not understand or accept, more and more pet owners began to use professional pet food for healthy feeding. Mars did a lot of behind-the-scenes work. Since entering China in 1993, Mars has gone through more than a dozen years. Then for the ups and downs along the way, what is the experience of the person responsible for Mars and what is the outlook for China’s future pet market? An exclusive interview with Mr. Jia Jianguo, Vice President of Mars China, listening to him tell Mars’ story.