一、广州户外媒体的现状:户外媒体作为继电波媒体、平面媒体以外的第三大媒体,实现了广告信息到达的最大化和暴露频次的最高化。与此相对应的是,中国户外广告发展迅猛,增长速度远远高于电波和平面媒体。随着中国加入 WTO,媒体整合理念也 First, the status of outdoor media in Guangzhou: Outdoor media as the third largest media beyond the wave of media, print media, to achieve the maximization of advertising information and exposure to the highest frequency. Corresponding to this, China’s outdoor advertising is growing rapidly and its growth rate is much higher than that of radio and print media. With China’s accession to the WTO, the concept of media integration also