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随着经济的不断发展,人们对品牌的追崇也愈加地狂热。然而对于纺织服装行业来讲,谈到品牌,大多数人想到的是家纺、服装等终端产品,而处于纺织行业中上游环节的纱线产品却常常被人忽视。为了提升纱线产品的品牌影响力,一些生产纱线产品的企业已从引进先进技术设备、研发多种系列产品、加大展会宣传力度等多个方面入手,加强了对自身的品牌建设,企业的发展之路也由此逐渐拓宽。
With the continuous development of the economy, people’s pursuit of the brand has become even more enthusiastic. However, for the textile and apparel industry, when it comes to brands, most people think of end products such as home textiles and clothing, while yarn products that are in the upstream segment of the textile industry are often overlooked. In order to increase the brand influence of yarn products, some enterprises that produce yarn products have started from the introduction of advanced technology equipment, research and development of various series of products, and increased exhibition propaganda, and have strengthened their own brand building. The road to development has gradually widened.