郎咸平教授在《中国企业没戏吗》一书中,一针见血地指出了中国葡萄酒行业的浮躁和投机心理。中国葡萄酒行业发展历史短,本身就与国外葡萄酒存在很大差距,葡萄酒企业应当在技术、种植、酿造、营销等方面付诸足够的耐心去沉淀、去弥补差距;但目前一些葡萄酒企业为追求利润仍存在掺杂使假、投机取巧、滥用概念等经营行为,严重伤害了行业的信誉度。 Professor Lang Xianping in the “Chinese companies do not play it,” a book, pointed out that the impetuous and speculative Chinese wine industry psychology. China’s wine industry has a short history of development and itself has a long way to go to foreign wines. Wine companies should put enough patience in technology, planting, brewing and marketing to make up for the gap. However, some wine companies are now pursuing profits There are still doping, opportunism, the concept of abuse and other business practices, seriously hurt the credibility of the industry.