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于1996年11月8日,在北京梅地亚艺术中心,全国瞩目的1997年中央电视台黄金段位广告竞标现场,198家企业济济一堂(其中有35家为酒厂),角逐两块新闻联播后的5秒钟标板。结果,山东齐民思集团公司以2.19999999亿元的标价赢得第二。策划已久的投标数字意为21世纪的啤酒,本配合新广告:“齐民思,为21世纪干杯”。但仅隔3天,公司便向电视台提出撤标。
On November 8, 1996, at the Beijing Medea Art Center, a nationally-received advertising spot for CCTV’s golden section advertisements in 1997, 198 companies gathered together (of which 35 were wineries) and competed after two news broadcasts. 5 second target. As a result, Shandong Qiminsi Group Co., Ltd. won the second place with a price of 2.19999999 billion yuan. The long-planned bidding figure means the beer of the 21st century. This book matches the new advertisement: “Qim Minsi, a toast for the 21st century.” However, only three days later, the company submitted a withdrawal to the TV station.