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汉字是传递思想感情的媒介,是记录文化的符号,思想是以“意”的形式表达,符号以“形”的方式体现。“形”和“意”构成了汉字字体,汉字是利用形体来表达意义的,是约定俗成的符号,具有独特的视觉美学规律。设计需要配合汉字本身的意义和所要传达的寓意,对汉字的形体大小、笔画结构等进行设想,即形意相通时方显汉字之内涵。
Chinese characters are the medium of transmitting thoughts and feelings, the symbols of recording culture, the thoughts are expressed in the form of “meaning ” and the symbols are expressed in the form of “form ”. “” “” And “meaning ” constitute the Chinese characters fonts, Chinese characters are the use of form to express meaning, is a convention symbols, has a unique law of visual aesthetics. The design needs to match the meaning of the Chinese characters and the meaning to be conveyed, and to imagine the size of the Chinese characters, the structure of the strokes and so on, that is, the connotation of the Chinese characters in the Fang Xian.