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2016年初,绍兴日报社旗下的原《天天商报》因发行、广告量萎缩,以及与《绍兴晚报》同质化严重等原因退出舞台。6月,由其转型而来的全新教育类报纸《树人导报》破茧而出,通过国家新闻出版广电总局审批,这也是目前地市报中唯一一张面向全国发行的教育类(非教辅)周报。“新面孔”如何开启新局面?突破口在哪里?成效如何?
In early 2016, the original “Daily Business Daily” under the Shaoxing Daily was withdrawn from the stage due to the issuance of advertisements, shrinking of the advertising volume and serious homogeneity with the “Shaoxing Evening News.” In June, the brand new education newspaper “Treeman’s Guide” which was transformed from it broke through the approval of the State Administration of Press, Publication, Radio, Film and Television. It is also the only educational newspaper in the local newspaper that is issued nationwide Supplementary) weekly. “New Face ” How to open a new situation? Where is the breakthrough? How effective?