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随着成品油零售业务全面放开,对全球跨国公司的重组与全球战略,在者由于国外很多公司对于成品油的营销,都形成了一套行之有效的管理手段与技术,这些都给我国的成品油销售带来了很大的冲击,使成品油市场越发变得激烈起来。本文就当前我国加油站营销现状进行分析,提出几点提高加油站营销策略的建议,以期能为提高石油销售企业的竞争水平提供借鉴的作用。
With the complete liberalization of refined oil retail business, the reorganization and global strategy of global multinational companies, as a result of many foreign companies for the marketing of refined oil, have formed a set of effective management tools and technologies, which are to our country Of the refined oil sales have brought a great impact, so that the refined oil market becomes more and more intense. This article analyzes the current situation of gas station marketing in our country, and puts forward some suggestions on how to improve the gas station marketing strategy in order to provide a reference for improving the competitive level of petroleum sales enterprises.