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作为市场竞争的产物,中国印刷企业百强排行榜产生的目的在于将国内各种类型的印刷企业放在同一个平台环境下进行对比分析研究,同时也见证了中国印刷业规模与格局的变化。尽管榜单中有一些企业不愿意参与,或是因其他原因而不完整,但是根据统计资料显示,覆盖面还是较为广泛,能够在一定程度上代表中国印刷企业总体状况。笔者以“2011~2015中国印刷企业100强排行榜”为主,对2010~2014年百强企业的经营状况进行调查,对榜单中企业名次变动情况进行分析。
As a product of market competition, the purpose of the Top 100 Chinese Printing Companies is to compare and analyze various domestic printing enterprises under the same platform environment, as well as to witness the changes in the scale and pattern of China’s printing industry. Although some companies do not want to participate in the list or are not complete due to other reasons, according to statistics, the coverage is still relatively wide, which can to a certain extent represent the overall status of China’s printing enterprises. The author of “2011 ~ 2015 China Top 100 Printing Companies ” based on the 2010-2014 top 100 enterprises to investigate the operating conditions of the list of companies ranking changes were analyzed.