网络视频广告不仅有着传统电视般的良好展示效果,还有独特的商家和消费者之间的直接沟通的特点,品牌和效果兼顾,价格也更具吸引力,这也是网络视频广告日益受到关注的原因之一。尽管网络视频这种新媒体还不是主流媒体,但众多业内经营者纷纷踏足,前赴后继的投资者铆足力气往里砸钱,甚至传统媒体也大举进军这个领域,这就是它的魅力所在。 Online video ads not only have the good effect of traditional TV, but also have the unique characteristics of direct communication between merchants and consumers. Both brand and effect are more attractive and the prices are more attractive. This is also the reason that online video advertisements are getting more and more attention one of the reasons. Although the new media such as online video is not yet the mainstream media, many industry managers have set foot in succession. Investors who go after them riveted their energies to throw money at it. Even the traditional media also made massive inroads into this area. This is where its charm lies.