随着商品经济的发展,企业家们愈来愈重视企业知名度和产品知名度。然而,广告宣传费用之高令人咋舌,特别是经济效益差的企业,对广告宣传往往是望而生畏。719厂领导在实践中认识到,当今企业之间竞争激烈,广告宣传必不可少,提高宣传效果的关键是加强舆论参与意识,因此,为了提高企业知名度、产品知名度使出了新招。719厂座落在成都东郊,是“一五”期间国家156项重点建设工程之一。建厂30多年来,由于生产军品的原因,第一厂名对部内 With the development of commodity economy, entrepreneurs pay more and more attention to corporate reputation and product popularity. However, the high advertising costs are staggering, especially for companies with poor economic efficiency, and they are often daunted by advertising. 719 factory leaders realized in practice that today’s enterprises are highly competitive and advertising is indispensable. The key to improving publicity is to strengthen the awareness of public opinion participation. Therefore, in order to increase corporate awareness and product awareness, new methods have been adopted. The 719 plant is located in the eastern suburbs of Chengdu and is one of the 156 key construction projects of the country during the “1st Five-Year Plan” period. For more than 30 years since the factory was built, due to the production of military products, the name of the first factory was in the Ministry.