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面对激烈的市场竞争,影院要想实现优势发展,就必须要找准自身的市场定位,而这一定位策略应是以组合的形态出现,具体由所处商圈的等级、影院与电商互动程度等级、影院放映硬件/技术等级和影厅设施及装修的等级所构成,同时这四者也是决定影院未来发展的关键要素。当影院管理者分别在这四个维度上进行定位以获得一定数量的定位组合,参考相应的评定标准,即可筛选出一个最适合影院发展的定位策略。
The face of fierce market competition, the theater in order to achieve the development of advantages, we must find its own market positioning, and this positioning strategy should be a combination of the form, depending on the level of the district where the cinema and e-commerce The level of interaction, the hardware / technical level of the cinema projection and the facilities and decoration of the cinema hall, all of which are also the key elements that determine the future development of the cinema. When the cinema managers locate in these four dimensions separately to obtain a certain number of positioning combinations, referring to the corresponding evaluation criteria, a positioning strategy most suitable for the development of the cinema can be screened out.