一条广告片的成功,是否有规律可循?特别是创意完成后、制作开始前,能否预见到它的效果?客户、策划公司和制作公司一直在探寻。这个问题说白了就是:在投入一定的资金进行拍摄制作,并将以更大的资金实施投放之前,有没有一套标准、一套法则来检验我们的创意?使将要面世的广告片最大限度地达成实效,少走弯 Is the success of an advertisement film in a regular way? Whether the effect can be foreseen after the creative is finished, before the production starts? The clients, the planning companies and the production companies are always looking for it. To put it bluntly, is there a set of standards and a set of rules to test our creativity before investing a certain amount of money in shooting production and putting it into operation with greater funding? To maximize the commercials that will be released Achieve results, less bend