在互联网和移动互联网不断地抢占和碎片化消费者时间的今天,当越来越多的85后群体成为消费市场的主力,品牌拥有鲜明的品牌个性,有明确的品牌态度,对于他们变得非常重要——年轻人不再喜欢看起来“高冷”而“端庄”的品牌,“有态度”“有个性”才能带动他们的情感和情绪。第一,每个品牌要有自己明确的品牌态度,品牌态度是一种主张,也是一种价值观,更是一种生活方式的表达。品牌态度一旦形成,就会深刻地铭记在消费者的心智中,稳定而不容易被改变,因此,每个品牌都要有明确的品牌态度,并且要促使消费者形成良好的品 Today, as the Internet and the mobile Internet continue to seize and fragment consumers’ time, as more and more post-85s become the mainstay of the consumer market, brands have distinct brand identities and clear brand attitudes that make them extraordinary Important - Young people no longer like brands that look “cold” and “dignified”, and “have attitude” and “have personality” to drive their emotions and emotions. First, each brand must have its own clear brand attitude, brand attitude is a proposition, but also a value, but also a way of life expression. Brand attitude once formed, it will be deeply impressed in the minds of consumers, stable but not easily be changed, so each brand must have a clear brand attitude, and to promote consumers to form a good product