商场如战场。战场上两军对垒,运筹帷幄,双方兵力频频调动,不断地侦察、试探、权衡、预测着战局发展的趋势,为的是要捕捉“战机”。企业在激烈的市场竞争中要生存要发展,便离不开信息。中外众多企业利用报刊信息制胜的实例,就是对我们最好的启示: 报刊是企业决策发展的指南。报载,美国有位经营肉类食品的老板,他是一位目光敏锐、善于从一些蛛丝蚂迹中捕捉到有价值信息的企业家。有一次,他在一张大报的一角上看到这么一则毫不起眼的短信息:墨 Shopping malls like the battlefield. The two armed forces on the battlefield confront each other and make concerted efforts. Both sides have frequently mobilized their troops and continuously reconnoitred, tested and weighed the trend of forecasting the development of the war situation so as to capture the “fighter plane.” Enterprises in the fierce competition in the market to survive to develop, they can not do without information. Many domestic and foreign enterprises to take advantage of newspapers and information to win the example is our best inspiration: newspapers and magazines guide the development of business decision-making. According to the newspaper, there is a U.S. boss who runs meat products and is an entrepreneur with a keen eye and a good grasp of valuable information from some of the spiders. Once, he saw such an obscure message on the corner of a big newspaper: ink